Search Engine Optimisation (SEO) – Did you Know?

  • SEO started around Mid 90’s when Web Browsers were evolving with first commercial Web Browser “Excite” was launched. It was followed by Wandex (1993), Alta Vista, Infoseek, Lycos, and Yahoo (1994) , Ask (1997) & Google (1998)
  • Page Rank was something which was coined by Google Co-Founders Page and Brin for which a technology was build to Rank based on the QUALITY which was beginning of SEO
  • An Algorithm is a computer program which is designed and updated to provide you the most matching results for your search among the trillions of web pages across www.
  • The Approach of Google Algorithm started in 2003 with first Algorithm which  was called “Florida”. Currently Google has in place “Panda”, “Penguin”, “Hummingbird”, “Pigeon”  and various other algorithms. These algorithms are mostly undisclosed to avoid manipulation.
  • The Algorithms are constantly updated. Google “Panda” has seen 25 + iterations since its inception in year 2011. On an average an Algorithm is updated once every 1.5 Day which is bound to give SEO analysts sleepless nights !!!!
  • Two popular approaches are White Hat & Black Hat SEO. White Hat is mostly about ethical practice which involve creation of content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm. Black Hat on the other hand is using unethical techniques to improve rankings.
  • Black Hat mongers beware !!!! Google blocks, blacklists and penalizes such websites.
  • Google Analytics which happens to be one of the revolutionary analytical tool till date, was launched in 2005
  • Barring China, Japan, South Korea, Russia, Google rules the whole world as a Lead Search Engine with over 75% Market share !!!
  • 50% Digital media is accessed over mobile compared to 42% on Desktop hence, Mobile Friendly web sites is one key criteria for better ranking !!!
  • Going forward, SEO will take a leap ahead with voice search and will no more be restricted to keywords and contents
  • Google search does no longer fetch text from www but has integrated with various social media platforms like Twitter, Facebook, Google +, LinkedIn

One thought on “Search Engine Optimisation (SEO) – Did you Know?”

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